Personal Note:
In the early days of my Professional Photography site, I photographed auto racing and other events. I was totally focused on website sales, which were extremely low compared to the recognition I was gaining at these events. I wasn't hosting my own sites at that time and didn't have access to even basic analysis tools. My ISP called and told me that they were going to need to move my site to another server and raise my fees. They sent a report. My site was attracting over 100,000 visits per month from over 5000 unique visitors, but I was only converting about three sales. Learning that my average visitor came to the site multiple times per week, I used my basic traffic analysis to dertermine how to increase my profits. I decreased the size of the photo previews and increased the watermarking to deter sniping, and I used the data analysis to justify the decision to hire an on-site sales person for the events. My visitor count dropped by 60% and my profit skyrocketed.
Sales is just that - sellling the product. Basically, it starts at that first one-on-one contact that hopefully ends in a financial exchange. Whether it starts with a quote or a cross-counter order, this is the sales process. Once the transaction is complete, all attempts to convert that visitor to a repeat customer fall back under the marketing heading.
When you have your website built , you must keep in mind that this investment is going to be the hub of marketing activities, but like any wheel, it's going to need spokes to transfer the energy. These spokes are going to be your individual marketing efforts, such as advertising partherships with complementary local businesses, print media, event sponsorship, or any other efforts.
Every business is different, but many studies show that it generally takes 8 marketing contacts to convert a prospect. What if you could reduce this number by 50% just by providing most of the information they need to them easily, via your website? Let's learn how to do this intelligently so we know what works and what doesn't -- as well as accurately predict who is ready to make a decision before we ever speak with them.
Personal Note:
In the early days of my Professional Photography site, I photographed auto racing and other events. I was totally focused on website sales, which were extremely low compared to the recognition I was gaining at these events. I wasn't hosting my own sites at that time and didn't have access to even basic analysis tools. My ISP called and told me that they were going to need to move my site to another server and raise my fees. They sent a report. My site was attracting over 100,000 visits per month from over 5000 unique visitors, but I was only converting about three sales. Learning that my average visitor came to the site multiple times per week, I used my basic traffic analysis to dertermine how to increase my profits. I decreased the size of the photo previews and increased the watermarking to deter sniping, and I used the data analysis to justify the decision to hire an on-site sales person for the events. My visitor count dropped by 60% and my profit skyrocketed.
Sales is just that - sellling the product. Basically, it starts at that first one-on-one contact that hopefully ends in a financial exchange. Whether it starts with a quote or a cross-counter order, this is the sales process. Once the transaction is complete, all attempts to convert that visitor to a repeat customer fall back under the marketing heading.
When you have your website built , you must keep in mind that this investment is going to be the hub of marketing activities, but like any wheel, it's going to need spokes to transfer the energy. These spokes are going to be your individual marketing efforts, such as advertising partherships with complementary local businesses, print media, event sponsorship, or any other efforts.
Every business is different, but many studies show that it generally takes 8 marketing contacts to convert a prospect. What if you could reduce this number by 50% just by providing most of the information they need to them easily, via your website? Let's learn how to do this intelligently so we know what works and what doesn't -- as well as accurately predict who is ready to make a decision before we ever speak with them.